Walmart - Essay Example The tool of success touched the door steps of Walmart early in the century when it overcame the existing Exxon Mobile and other notable players of the market namely General motors and Ford. The core policy adopted across the United States was based on the principle of discounted sales across its large number of super stores. The success can be measured and evaluated by the figures, since figures speak no exaggeration, and tell the real story. While in 1993 the net sales stood at thirty three thousand dollars, by 2002 the entire sales had popped up to over 2 hundred thousand dollars. Similarly the number of associates, and the units also increased, speaking for its ever successful working and expansion. The number of super stores were also increased in the mentioned period of time which is another sign of the demand of customers and living up to it. Grocery retail is another area it has barged into and has found success. The endeavor was not limited to the local shores; instead the entire project was expanded beyond the borders and continents. In such pursuit, the company extended its services across Europe. The ever constant principle of Customer friendly services and reduces prices made its service and products sell like hot cakes anywhere it went. It was faced with number of obstacles in foreign lands, much in case of Germany, where profits were not as visible as in the rest of off shore markets. In bid to overcome this obstacle, it came up with the proposition of constant pricing across the local and international market in all the chains of Walmart. Germany hasnâ€™t been the best of spots for hunting in terms of Walmart expansion. However it has received good response in countries like China, Canada and Mexico. Success does not come without a pre defined policy and procedure. Properly worked out mechanism needs to be in place which requires
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